Own the Moment:
1:1 Hyper-personalization
in Milliseconds.

Stop treating your customers like statistics. Use Marketing Cloud Personalization to orchestrate individual real-time experiences, increasing engagement and turning anonymous visitors into brand advocates.

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Benefits

Real-Time Interaction Management
React to user behavior at the exact moment it happens—across web, app, or email.

Unified Profiles
Connect browsing data with your CRM for a deep understanding of customer intent.

AI and Machine Learning with Einstein
Automatic product and content recommendations based on real intent, not just history.

Sophisticated A/B/n Testing
Optimize every UI component with experiments driven by live behavioral data.

Native Data Cloud Integration
Leverage the power of your harmonized data for immediate journey triggers.

Gentrop possesses the technical expertise required to implement complex data architectures. Our team of specialists ensures the "web-to-real-time" transition is seamless, secure, and focused on measurable results.

Use cases

Real-Time Abandoned Cart
Triggering personalized offers before the customer even leaves the site.

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Next Best Offer
Displaying the product with the highest conversion probability on the home page.

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Geofencing and Context
Personalization based on location and weather for integrated physical and digital retail.

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Ready to take your marketing ROI to a new level?

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